Modo and Alliance Data’s Columbus, Ohio-based credit card services business announced news on Monday (Oct. 23) that they have inked a new partnership. Alliance Data can now create loyalty programs and checkout events using Modo’s cloud-based payment event service.
In a press release, Modo stated that via its payment events service, it securely and fairly conducts the exchange of payment event data across platforms on behalf of banks, payment networks and providers. The company said its service normalizes payment event data across different payment systems, which improves interactions and enhances speed to market.
“As retail and commerce companies enter this period of change, they must adapt to serve the customer in the channel she prefers, in the device she holds and at the moment she is ready,” Sheryl Mckenzie, VP Marketing — Products and Capabilities for Alliance Data’s credit card services business, said in the press release. “As the customer initiates payment events, together with Modo we will continue to ensure that brands can surround that event with marketing offers and rewards benefits that deepen the customer’s connection with the brand and simplify the experience of card-based loyalty programs.”
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